Women in Finance:
Your 30s are a Turning Point
Life design coaching to help you stop surviving this decade and start designing it
A 6-minute read that finally validates why your 30s feel weirdly hard, why everything you've tried hasn't worked, and what new approach you need
Your 30s feel harder than you expected and you don't understand why
You've done the "right" things—top school, top firm, the title, the income, even the self-improvements.
But you're drained, going through the motions, unclear on what you want.
You're disappointed in yourself.
When you're alone with your thoughts, you get scared:
"What if this is my life forever?"
So you distract: scrolling Instagram, online shopping, another glass of wine…
Your 30s aren't just another phase to power through.
This is a turning point that deserves your full attention.
What's Possible When You Design Your 30s
Wake up Monday feeling ready: not dreading the week, but energized by what you're building
Show up at work with confidence: pitching ideas, crushing big presentations, having hard conversations
Make bold moves you've been putting off: hosting the event, cutting your hair short, signing up for that dance class
Stop being hyper-critical: you think "I always figure it out" instead of replaying mistakes
Laugh more, sleep better, and have energy for what matters
Catch yourself in the mirror thinking: "I feel like a new person"
You feel fully alive
I know what it's like to feel “meh” in your 30s and can't keep pretending you're fine
I spent 11 years in finance, including 8 at Goldman Sachs, before leaving to become a chef at Michelin-starred restaurants in NYC. I thought that bold move would fix everything.
It didn't.
Nearly every area of my life shifted in ways I didn't expect. I learned the hard way that just changing your career won't make everything else better.
Now I help women in finance in their 30s navigate this decade without the overwhelm and confusion I went through.
Certified Designing Your Life Coach, Neuroencoding Elite Specialist, and National Board Certified Health & Wellness Coach
Coach women at Goldman Sachs, Morgan Stanley, UBS, Macquarie, and other top firms to feel fully alive in their demanding roles
Created the WISE Method—a framework to get clear on what matters, build inner strength, and create sustainable systems across all 7 areas of life
My approach is boutique and bespoke—designed for high-achieving women in finance in their 30s who want deep growth with a healthy dose of fun.
What Women in Finance Say
My clients’ energy levels went from an average score of 4 to 9 (on a 1-10 scale) after just 3 months of coaching
Diana d.
Director & attorney, Legal Division — Global investment bank
“Less than halfway through coaching, my coworkers noticed a difference in my mood. One said I had a 'glow' he hadn't seen in years. Everyone needs a Helen in their life!”
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“In a nutshell: wow, mind-blowing experience! Before coaching, I was stressed, with no energy, perpetually exhausted, in a real rut and stuck. I lived on coffee—sometimes five cups a day—and wasn't sleeping well. Work took over my life everywhere I went.
Now I sleep through the night, drink only one coffee a day, and feel energized, positive, empowered, and balanced. Helen helped me feel less anxious and made work so much more manageable. I'm overall just feeling more confident!
She reminds me to celebrate the little 'wins' and I often find myself patting myself on the back in the middle of my day and smiling!”
Sisi Z.
VP, Investment Research — Global Investment Management firm
“When I first met Helen, I was on a career break, uncertain and frustrated with my low energy. Now, my energy level is so much higher and I feel like I'm in a new and higher dimension of life!”
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"I was uncertain about my career direction and felt I had lost the momentum to get back into the game again. I was often frustrated with myself and my low energy level.
The coaching program Helen designed for me totally changed my entire energy level and mental state. I rediscovered my true identity and purpose, which helped me shift my attitude and outlook on my career.
Since coaching, I have received multiple interview requests from headhunters, and I'm currently working for a great firm that allows me to enjoy other vital areas of my life!"
Hiroko W.
VP, Risk Division — Global Investment Bank
“I initially signed up for coaching for my health, but I accomplished so much more! You will be amazed how much you can accomplish in 3 months!”
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"Through the tools that Helen provided during coaching, I could see where I am in many areas of my life and visualize the potential of what is possible.
Helen helped me build good habits and made me realize it's not about perfection. I also got rid of the chronic headache that was preventing me from doing my best work.
Most excitingly, I found a new position within my company exactly the way I wanted and received an offer!"
Your 30s are a turning point. But if you keep treating this decade like something to survive...
You wake up at 43 with the same patterns you have now: unclear priorities become fixed routines, exhaustion becomes your baseline, and you're too invested to change.
You don't recognize the woman in the mirror: the spark gone, replaced by someone who defaults to "fine.”
Your 30s become the turning point you missed.
What you don't address now becomes decades of regret.
Don't let this be your story.
The Intentional 30s Plan
Getting started is simple
STEP 1
Read the 30s Manifesto
See why the usual fixes haven't worked and why your 30s are a turning point, not a failure
STEP 2
Get the Email Series
Understand the 3 reasons your 30s feel confusing and how to approach this decade differently
STEP 3
Design Your 30s
Know exactly where to start. Feel clear, energized, intentional, and ready to own this decade
3 Ways to Design Your 30s
CHOOSE WHERE TO START
1. Start Here
Free
The 30s Manifesto for Women in Finance
Understand why your traditional approaches to feeling better haven't worked.
Discover the new playbook for designing this decade instead of just surviving it.
2. Get Clear
$197
Your 30s Life Design ASSESSMENT
You know something needs to change, but you don't know where to start.
Get your personalized assessment + 50-minute coaching session to identify your focus area and next step.
3. Get Transformation
$4500
Take Charge Coaching Program
Private coaching using the WISE Method across all 7 areas of life.
For women in finance who want to feel fully alive in their 30s, not just power through them.
Your 30s are asking something different of you
Not another quick fix or productivity hack.
Not daydreaming about a new job, new city, new friends—just to feel different.
Not pouring a third glass of wine and scrolling Instagram past midnight, telling yourself you're probably being dramatic and should just suck it up.
And not a generic life coach who doesn't understand the unique pressure of working at a top finance firm.
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What you need is a personalized, high-touch coaching experience designed to help you proactively take charge of your life. So you finally have more control over your time and energy, and feel fully present, at peace, and confident.
The Intentional 30s Plan gives you exactly that.
Start with reading The 30s Manifesto for Women in Finance to understand why your traditional approaches to feeling better haven't worked (and I know you've definitely tried).
Then, sign up for The Confusing 30s email series. Understand the 3 reasons your 30s feel confusing and how to approach this decade differently—sent straight to your inbox. You'll enjoy these emails and finally put words to what you've been feeling all along.
After these two steps, you'll know exactly where to start. Feel clear, energized, intentional, and ready to own this decade.
And when you're ready for transformation, the Take Charge Coaching Program helps you build a strong foundation to feel fully alive using the WISE Method.
You don't need to try harder.
You need a new approach—one designed by a woman now in her 40s who feels more alive than she ever did in her 30s, and who's helped other women in finance do the same.
Your 30s aren't just another phase to power through.
It's a turning point. One that deserves your full attention.
Read The 30s Manifesto and understand what your 30s are actually asking of you
A 6-minute read that finally validates why your 30s feel weirdly hard, why everything you've tried hasn't worked, and what new approach you need